The University of Leicester has signalled the start of a new era in its history with the appointment of a new Vice-Chancellor and the unveiling of a new logo.
Professor Robert Burgess, who takes over as Vice-Chancellor on October 1, said: "The University needs to have a very distinctive profile.
"In this respect we have already started to shape that profile by providing a new logo which signals very clearly that we now operate as the University of Leicester."
The simplified logo and a new corporate style is designed to strengthen the University's identity in an increasingly competitive sector.
Marketing Director Lynne James said: "Presenting a consistent and effective image will consolidate the University's strengths and achievements and will help secure the recognition that the University's reputation and performance deserves.
"A positive improvement - by changing to 'University of Leicester', the new logo addresses the current confusion over the name of the University. To date, the use of 'Leicester University' for the logo and 'University of Leicester' for all other communications has diluted overall awareness and impact."
The amended logo is a simplification of the original crest focusing on the Coat of Arms as the symbol of heritage. It also reinforces the University's link with the region as it is based upon the coat of arms of the City of Leicester and carries the Rutland horseshoe. The University motto, Ut Vitam Habeant - that they may have life - is a permanent memorial to the past whilst looking forward to future generations.
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