University of Leicester eBulletin

CIM Award for Leicester Business Student

April 2002

No 87   

A Leicester student has recently received a new award from the Chartered Institute of Marketing in collaboration with the University of Leicester Management Centre.

James Bartram, who is studying for the degree of MSc Marketing at the University of Leicester, was presented with the "Student of the Year" award, having achieved the highest grades in his year group during his first semester.

Modules for which he was assessed included: Principles of Marketing, Consumer and Industrial Buyer Behaviour, Professional Development and Quantitative Methods for Marketers.

A delighted James said: "I would like to thank the Chartered Institute of Marketing and the University of Leicester Management Centre for this prestigious award. I am delighted to have been recognised by this award which I hope will boost my future ambitions for a successful career in marketing"

Jamesí undergraduate degree in Business Economics was from the University of Leicester, where he also tutors first-year Economics undergraduates in micro-economics and macro-economics.

He looks forward to a marketing career, either with a multi-national company or a marketing/advertising firm. He said: "I hope this will make full use of the knowledge I have acquired from my time at Leicester. I would recommend the University of Leicester Management Centre to any prospective student looking for a highly academic course that also considers the real world of business."

The link between the Leicester Management Centre and the prestigious Chartered Institute of Marketing bears mutual benefits. Leicester Graduates in the MSc, Marketing, are exempt from certain aspects of the Chartered Institute of Marketing Diploma qualification. Conversely, the completion of a Chartered Institute of Marketing Diploma can provide a route onto the MSc Marketing course, normally open only to graduates or people with considerable business experience.

Dr Matthew Higgins of the University of Leicester Management Centre said: "The MSc in Marketing course meets the demands for rigorous academic study with a strong vocational focus. Our partnership with the Chartered Institute of Marketing helps us to deliver a thorough and balanced marketing education to our students. The "Student of the Year" award is a great motivator for the students. It is also recognition of the calibre of students that the course attracts. James has demonstrated an exceptional ability and aptitude for marketing. The CIM award and MSc in Marketing will be valuable assets as he develops his career in marketing." 

Richard Allsop, East Midland Chairman of the Chartered Institute of Marketing, said: " James has shown exceptional ability in his Marketing studies, and we wish him an equally successful career. The CIM is proud to be able to join with the University of Leicester to make this award. It is a small but hopefully significant way of recognising the work that the University has done to further Marketing education."

One of the fastest growing centres of management education in Europe, the University of Leicester Management Centre has provided postgraduate management courses since 1989, both full-time and by distance learning, to more than 3000 students worldwide from a variety of professional backgrounds. Its recently launched new undergraduate degree, the BA in Management Studies is also proving extremely popular.

The Centreís close links with the Chartered Institute of Marketing are highly valued, while the Leicester MBA receives the highly sought after accreditation from AMBA.

Note to editors: Further information on James Bartramís award and University of Leicester Management Centre courses is available from Dr Matthew Higgins, Tel: 0116 252 5644. Fax:0116 252 3949, email You can contact James Bartram by email, or by telephone, 0116 292 5732, mobile 07810 441727, website [External Link]

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Last updated: April 2002
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