Children and Fashion
parents will be all too aware of the importance that fashion can play in the
lives of children and families. Many will have experienced that sinking feeling
when nothing but the designer trainers, jeans, jacket or shirt will do,
regardless of expense and sometimes of taste!
why does fashion hold such influence over even quite young children?
team of University of Leicester sociologists has won funding from the Economic
and Social Research Council to examine these and other issues surrounding
children’s clothing consumption.
Pole, Jane Pilcher, Tim Edwards and Sharon Boden are working with 6-11 year olds
and their families from different social backgrounds in different parts of the
country to study their clothing purchases over twelve months. At the end of their study they hope to understand what motivates
children to choose the fashions they wear, how clothing purchases are negotiated
within the context of the family and something of the significance of clothing
and fashion in different aspects of children’s lives.
Also by interviewing executives from the children’s clothing industry the Leicester researchers hope to find more about the role design and marketing play in persuading young people what everybody and nobody wears - and why.
NOTE TO EDITORS: Further
information is available from Drs Christopher Pole and Jane Pilcher, University
of Leicester Department of Sociology, telephone 0116 252 2724/2522731 fax 0116
252 5259, email firstname.lastname@example.org/JLP3@le.ac.uk
This document has been approved by the head of department or section.