Business and industry in the East Midlands are being urged to innovate and unlock their potential by forging strong links with the University of Leicester.
The University, in partnership with the East Midlands Quality Club, is holding a free half-day practitioners' event on June 27, sponsored by the Small Business Service and the Teaching Company Scheme.
Commercial Contracts and Intellectual Property Manager at the University of Leicester Mrs Kate Murray said: "In this rapidly changing world, maintaining a competitive edge depends more on how well knowledge, skills and creativity are exploited.
"Successful organisations are those that differentiate themselves through continuous innovation of their products, processes and practices. They create a culture where people think ahead, see opportunities and take calculated risks.
"Success through continuous innovation can be strengthened by bringing the worlds of business and academia closer together - with universities playing a central role as dynamos for change."
The event will include case studies from a company's perspective, a graduate's view, a perspective from an academic involvement plus much more.
The University of Leicester has demonstrated its credentials for innovation in many fields - the revolutionary technique of DNA genetic fingerprinting was discovered at the University and the National Space Centre, the brainchild of the University, is due to open this month. The University works particularly closely with business and industry in fields such as medicine, biological sciences, physical and social sciences and engineering.
Linda Mee, of the East Midlands Quality Club, added: "The Teaching Company Scheme is an opportunity for companies to access the knowledge and skills of the UK's expertise within universities and to draw on this expertise by supporting key development projects while developing talented graduates into future business leaders.
"Firms that are interested in improving product design, manufacturing processes and quality, reducing costs and finding new markets and increasing sales will benefit from attending this conference.
The event, on Wednesday June 27, is being held at Beaumont Hall, Stoughton Drive South, Oadby and takes place from 9.30am-1pm, followed by a networking lunch. To book, contact Linda Mee on 0116 252 5330 or email firstname.lastname@example.org
NOTE TO NEWSDESK: For more information, please contact Kate Murray on 0116 252 2696 or Linda Mee on 0116 252 5330.
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