strategy award for University
A campaign to portray Leicester as a special place to study has won a national award.
The Marketing Office won the 2003 Heist Award for Education Marketing in the Fundraising Strategy/Campaign section after impressing judges with its cost effectiveness and use of resources.
Director of Marketing Richard Taylor with Kathy Whitehurst, Head of Graduate Relations, and Nigel Armitage, Database Manager, collected the award after running the month-long pilot campaign. The money will go towards student bursaries and the library development.
In the award citation, the judges state: "Looking forward to the introduction of tuition fees, the institution recognised the need to prepare for fundraising and developed a small, tightly run campaign to pave the way for future bigger fundraising programmes.
"The result was a very well thought-out campaign with the institution's Alumni. The judges praised the realistic and attainable targets.
"A clear and concise rationale underpinned a strategy that was successfully implemented both internally and externally. A good concise summary impressed the judges with its cost-effectiveness and use of resources."
Richard Taylor said: "This campaign was a pilot activity to see whether our alumni would be prepared to support these important objectives. Our intention now is to run a larger campaign later this year."
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Last updated: 30 April 2004 16:20
Created by: Barbara Whiteman
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