Table of Contents

  1. Course Description
  2. Course Aims
  3. Course Objectives
  4. Assessment
  5. Essay Questions
  6. Key Texts
  7. Syllabus
  8. Week 1 - Introduction to Media Audiences
    1. Supplementary Reading
  9. Week 2 - Early Audience Research - The Effects Tradition
    1. OLE_LINK1Supplementary Reading
  10. Week 3 - The scary world of television: Cultural Indicators & Cultivation theory
    1. Supplementary Reading
  11. Week 4 - From Screen Violence to Real Violence?
    1. Supplementary Reading
  12. Week 5 - Cultural Studies and the Audience
    1. Supplementary Reading
  13. Week 6 - : The Audience at Home: Audience, Domesticity and Gender
    1. Supplementary Reading
  14. Week 7 - Measuring Audiences: The Role of the Media Industry
    1. Supplementary Reading
  15. Week 8 - Race, Identity and Media Consumption
    1. Supplementary Reading
  16. Week 9 - Audiences, Fans and Fandom
    1. Supplementary Reading
  17. Week 10 - New Media Audiences: Interactivity and Fragmentation
    1. Supplementary Reading
  18. Assessment
    1. Extensions
    2. Late Submission Of Assessed Essays
  19. Computer Problems
  20. Employment Problems
  21. Return Of Work From Staff