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Academy Music Group to launch O2 Academy Leicester

An artist's impression of how one of the live music venues will look when completed.

Academy Music Group to launch O2 Academy Leicester

University of Leicester Students' Union to house three new live music venues

Issued on 12 May 2010

O2 Academy Leicester, The University of Leicester, University Road, Leicester, LE1 7RH

Box Office: 0844 477 2000 (24hr)

Wednesday 12th May 2010; Academy Music Group (AMG), whose shareholders include Live Nation, SJM Concerts and Metropolis Music, announced today the successful conclusion of negotiations with the University of Leicester’s Students’ Union to launch O2 Academy Leicester on campus in September 2010.

The Students’ Union, housed in the Percy Gee building, is the heart of the University of Leicester and currently undergoing a £15m development. The introduction of the 1,450 capacity live music and club venue is an integral feature of this programme, with first-class facilities to cater for the biggest live acts on the touring circuit.

With a vibrant local scene, there will be two additional production-complete venues on site, O2 Academy2 Leicester (500 capacity) and O2 Academy3 Leicester for 250 patrons, all of which will operate independently, as well as simultaneously.

The investment forms part of the university’s £1 billion development framework plan and Leicester has nearly 23,000 students, ranking among the top in the country for student satisfaction and Students’ Union services.

“Students now choose where to study based on the social and cultural aspects of a town or city, as well as the university’s academic reputation, and it is a positive step to introduce the O2 Academy brand to Leicester in partnership with the Students’ Union. It’s refreshing to work with likeminded individuals within this sector, aiming to improve facilities and live entertainment. O2 Academy Leicester will put the city back on the touring circuit as a primary destination, with all live gigs open to the general public as well as students” says Academy Music Group Chief Executive Officer, John Northcote.

“This stunning development will bring our Union into the 21st century and establish Leicester as the university of choice for aspiring students” adds Trevor Page, Chief Executive of the Students’ Union.

“In years gone by, the Percy Gee building welcomed gigs from the likes of The Rolling Stones, Led Zeppelin, The Who, The Jam and The Smiths and by working with Academy Music Group, we will once again attract top quality acts that music fans associate with O2 Academy venues nationwide.” Max Cawthorn, Student Officer.

Professor Helen Atkinson, Chair of the Percy Gee Project Redevelopment Team, says: “Students everywhere are coming to university wanting more than just a degree. They are concerned about the whole lifestyle of being a student – from the particular bands that have gigged at the Union, right the way through to whether the university has Fairtrade status. This news, coupled with the large investment the university is making in developing the Union in other ways, will place the University of Leicester at the forefront of developing the best experience for its students, and will help us to consolidate our position as one of the top universities in the UK.”

Further details will be announced in due course.

Click the following links to read coverage of this story in the Leicester Mercury:

Three new music venues are coming to Leicester and set to attract top bands to city

Leicester City will rock once more with three new academies

For more information, please contact:

Academy Music Group: Louise Kovacs

T: 0207 78 73128 E.

University of Leicester:

T: 0116 252 3335 E:

University of Leicester Students’ Union:

T: 0116 223 1140 E:

Notes to Editors

About Academy Music Group

Academy Music Group (AMG), whose shareholders include Live Nation, SJM Concerts and Metropolis Music, is the UK’s leading owner and operator of multi-award winning, nationwide O2 Academy venues in Brixton (London), Islington (London), Glasgow, Newcastle, Liverpool, Sheffield, Birmingham, Bristol, Leeds, Oxford and Bournemouth as well as O2 Shepherd's Bush Empire (London). AMG is also a majority shareholder in O2 ABC Glasgow.

About University of Leicester Students’ Union

The University of Leicester Students’ Union (ULSU) is a charitable organisation dedicated to the furtherance of the educational experience of students at the University of Leicester. Housed in the Percy Gee Building, ULSU provides multiple services to students, including developmental opportunities and representation, to ensure students at the University of Leicester enjoy the best experience possible during their studies.

About the University of Leicester

A member of the 1994 Group of universities that shares a commitment to research excellence, high quality teaching and an outstanding student experience.

o Winner of Outstanding Student Support award, Times Higher 2009/10

o Named University of the Year by Times Higher (2008/9) Shortlisted (2006, 2005) and by the Sunday Times (2007)

o Ranked top with Cambridge for student satisfaction amongst full time students taught at mainstream universities in England

o Ranked as a Top 20 UK university by the Sunday Times, Guardian,Times and UK Complete University Guide, published in The Independent

o Ranked in world’s top 3% of universities by Shanghai Jiao Tong International Index, 2005-08 and the Times Higher Education-QS World University Rankings

o Students’ Union of the Year award 2005, short listed 2006 and 2007

About O2

• Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 21.3 million mobile customers and over 590,000 fixed broadband customers as at 31 December 2009.

• Telefónica O2 UK Limited is part of Telefónica Europe plc, a business division of Telefónica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 49.2 million customers across these markets.

• In 2006 Telefónica Europe acquired Be, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be network.

• O2 is the naming rights partner of The O2, the world-class entertainment venue.

• O2 employs around 13,000 people in the UK and has 490 retail stores.

• O2 was ranked highest in customer satisfaction for both UK mobile and fixed broadband customers according to the J.D. Power and Associates UK Mobile and Fixed Broadband Studies 2009.

• O2 was launched on 1 May 2002 and now has more customers than any other UK mobile network.

• O2’s UK mobile network covers 99% of the UK’s population. O2’s 3G network covers over 84% of the UK population and is fully HSDPA-enabled, providing speeds of up to 7.2 Mbps for customers with an HSDPA-enabled device.

• Telefónica Europe also owns 50% of Tesco Mobile, which operates in the UK and Ireland, and 50% of Tchibo Mobilfunk in Germany.

• For further press information about O2 go to

About Live Nation

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show.

In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites. For additional information, visit .


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