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Independent filmmaker to unlock the secrets to success

Independent filmmaker and Mass Communications Masters student, Anubhav Srivastava

University of Leicester achievers to share the secrets of their success

Vice-Chancellor and Distinguished Honorary Fellow selected as ‘super successful’ individuals by independent filmmaker (pictured)

Issued on 23 February 2010

The University of Leicester’s Vice-Chancellor, Professor Sir Robert Burgess and Distinguished Honorary Fellow and geneticist, Professor Sir Alec Jeffreys have been approached by a Media and Communications Master’s student and independent filmmaker at the University to feature in a project aimed at unlocking the secrets of success.

For almost three years, 23-year-old Anubhav Srivastava has been creating an independent documentary film, Carve Your Destiny, hoping to gain an insight into what it requires to become a ‘super achiever’ in life by conducting interviews with aspirational figures and asking them to recount the tales of their success.

Anubhav has already interviewed 10 well-known Indian personalities including Sushil Kumar, Olympic Medal Winner in Wrestling (Beijing 2008); Kiran Mazumdar Shaw who is the wealthiest woman in India and Sheila Dixit, the third time consecutively re-elected Chief Minister of New Delhi.

Other notable personalities include Deepak Puri, the founder of Moser Baer which is the second largest optical storage media manufacturer in the world; Ekta Chowdhry, Miss India Universe 2009 and Dr Kiran Bedi, the first Indian female police officer, a well-respected social activist, television personality and recipient of the Ramon Magsaysay Award (referred to as the Asian Nobel prize). Anubhav is now seeking to expand his repertoire to encompass international achievers, starting with his new academic institution.

He commented:

“Not only has Sir Bob achieved a distinguished career as a sociologist, he has also developed great leadership skills which are evidenced by the upward trend of ranking for the University of Leicester during his time as Vice-Chancellor. Both he and Sir Alec are people I personally look up to since I arrived at the University of Leicester which resulted in my decision to approach them for an interview.”

The purpose of the film is to connect individuals with well-known achievers, inspiring them to achieve their dreams and to continue in the face of adversity.

Anubhav added:

“One of the major lessons I have learned from the personalities I have interviewed is the importance of self-belief. The only limits we have are the ones we set ourselves. I knew from the very beginning that I was working on a project that was very tough but was unique and added value.

“My intention was to bring together people from multiple fields to talk about their philosophy towards life which has helped them succeed. I feel the most effective path to becoming successful is listening to those who have already succeeded, emulating what they did and then resolving to stay determined to achieve one’s goal. Through this film, I wish to bridge the gap between the masses and their role models with whom everyday people are unable to communicate.”

Carve Your Destiny has already received significant acclaim in Anubhav’s native India, as the idea was conceived during his studies as a Finance undergraduate in New Delhi. The Twitter channel for the film has more than 30,000 followers exemplifying significant interest in the achievements of one individual who initially faced the impossible. He hopes that he can use this success to secure financial backing to enable distribution at film festivals and on DVD upon completion.

To visit the film’s website, click here.

Note to Newsdesks:

For more information, please contact Anubhav via

Amy Cory

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