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International Recognition for AVS-Video

The University’s video production unit, AVS-Video, won two top awards at the HeSCA (Health and Science Communications Association) 2006 Media Festival in Washington DC. The DVD ‘Recognising Risk and Improving Patient Safety’ not only received a Gold Award but it also took the Friman Best in Show prize

The DVD was commissioned by Dr Liz Anderson in the Department of Medical and Social Care Education and partly funded with money from the National Patients’ Safety Agency. It is being used as the backbone of Patient Safety Awareness Days – one-day teaching sessions for medical students and for multi-disciplinary groups of health care trainees. Directed by AVS’s Jon Shears and produced in partnership with a group of health care and safety experts at Queen’s Hospital, Burton, the film draws together real-life patient experiences into a fictionalised story. It follows the progress of an elderly patient through her stay in hospital, highlighting ways in which good and poor professional practice can have a major impact on the experiences patients have and on the risks of problems arising with their care.

HeSCA is an international association of communications professionals based in the USA. The HeSCA Media Festival is regarded as the pre-eminent media festival in health sciences in North America. The Festival is described as being “where ‘the best of the best’ entries in print, video, still media and interactive media compete for distinguished honours”. The final judging panel, made up of nine Past-Presidents of HeSCA, praised the Leicester DVD for “changing angles within the scene by use of flowing camera moves” and “noted that the writing and acting in this production were exceptional”.

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