[The University of Leicester] Web Corporate Identity Guidelines
Sub-branding
 

 

 
 

Where Can I put a Departmental or Section Logo? 

An icon which has been designed to represent the Department or Section independently from its title, is effectively a sub-brand, and should be placed at the bottom of the Web page on the left hand side but above the navigation bar. It should be smaller than the University logo used on that page. 

A typographical treatment of the Departmental or Section name is not viewed as a departmental logo and may be placed anywhere in the document providing that it is smaller than the University logo, for example the depth.

A 'typographical treatment' just uses a typeface format for the whole text of a department or section name. It can be used in any layout and position. A format and style of an abbreviated department/section name creates a visual identity rather than simply conveying information and is not considered a 'typographical treatment'.

Example of a Sub-brand used by the Learning Technology Section:

[LTS Sub-brand]

Example of a Typographical Treatment used by the History of Art Department:

[History of Art Typographical Treatment]

Example of a Visual device used by the International Law Centre:

[International Law Centre Visual Device]

If in doubt default to sub-brand.

Any comments or queries can be sent to cwis@le.ac.uk

 


[Department/Section Name Logo]
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Last updated: 28 April 2000
University Web Maintainer
This document has been approved by the head of department or section.