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New Initiative aims to change the face of Corporate Responsibility

These Young Minds enterprise to launch at University of Leicester Students’ Union

Issued on 7 January 2010

The University of Leicester Students’ Union will host the launch of These Young Minds on Tuesday 26 January in Queen’s Hall, from 2pm. Conceptualised by a Leicester graduate, the initiative will tackle themes in Corporate Responsibility, such as climate change and fair-trade, with the launch event free and open to the public, featuring a number of high profile speakers.

The initiative will use an integrated approach to create a greater understanding of Corporate Responsibility with an aim to hold conferences featuring politicians and business people and then deliver the messages to young people in a number of subsequent events including talks and competitions.

Founder, MBA graduate and University of Leicester course representative of the year, Alim Abubakre said:

“These Young Minds is a social enterprise that will organise high powered and all inclusive conferences. The outcomes of each conference will be disseminated to young people, aged 15-25 years old, through innovative media like a Dragons Den scenario, for example.

“This initiative builds on my experience at Leicester. My time at the University of Leicester was a life-changing experience. I did an MBA in Management here and was given the opportunity to explore my potential and got the chance to organise a conference over the summer which enabled me to find what it is that I am passionate about.”

The launch event, entitled ‘Stakeholders unite against the Environmental Crunch’ will include a keynote speeches delivered by Dr Mark Williams from the University of Leicester’s Department of Geology and Ron Lynch, Regional Director of the Institute of Directors (IoD) East Midlands. Mr Lynch commented:

“While there is continuing doubt as to whether the UK economy has begun to recover, there is no doubt that the future will bring a significant increase in demand for low carbon products and services. If we seize the initiative in developing the ‘green economy’ we can only benefit from the wealth of new opportunities it will present for businesses and jobs.”

An opening address will be given by John Day, Chairman of the Leicestershire Chamber of Commerce. Mr Day commented:

“I am delighted to have been invited to deliver the opening address at the conference launch for These Young Minds. Throughout the business world we need to consider the implication of our manufacturing processes, the way we meet our commercial objectives and their impact on our world and the world our children and grandchildren will inherit.”

The launch event will also include a youth competition supported by the Vinvolved Volunteering of the Voluntary Action Leicestershire, with a representative from the Prince’s Trust part of the judging panel alongside Sophia Ireland, a representative from Oxfam. Dr Christian Toennesen, Partner at Acona Ltd and Amy Fetzer, Sustainability Consultant, freelance journalist and author will also be speaking at this event.

Roger Bettles, Chairman of the University of Leicester Council, will also be at the launch event for These Young Minds. He commented:

“We all have an interest in a healthy future for ourselves, for our families and for those around us. Trying to look after the planet better by thinking more about how we live our lives should make sense to all; each of us trying to do our bit in taking action is the only chance for effective action."

The organisers hope that the enterprise will encourage young people to take action and change their behaviour.

Third year Banking and Finance student and one of the project managers, Sandeep Aulakh, commented:

“The younger generation is usually brushed aside, but they are the essential stakeholders of the future and therefore it is quite a good idea to incorporate them into issues of Corporate Responsibility. Young people can make a difference and add value to society.”

Following the launch, These Young Minds will organise a series of conferences around topical issues facing businesses today.

The launch of These Young Minds is a free event that is open to the public and will take place in Queen’s Hall, the Students’ Union building at the University of Leicester from 2pm until 7pm on Tuesday 26 January 2010.

To book a place at the launch event, please click through to the online booking form.

A full programme of the launch event can also be found here.

Note to Newsdesks:

For further information about These Young Minds, please visit the website.

For any further enquiries, contact Alim Abubakre via 07536844001 or a.abubakre@theseyoungminds.co.uk, or Janet Wootton, Press Officer for IOD via janet.wootton@ntlworld.com.

Ruth Shepherd and Amy Cory

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